AAARRR Pirate matrix funnel framework enables digital marketing and growth strategists to map out the “battlefield” and to plan actions in accordance to it.
User journey - touchpoint map:
User journey – touchpoint map keeps a list of important touchpoints separated into phases. These touchpoints need to be monitored and optimized for the best user journey experience which is supposed to result in retention, revenue, and referral.
Digital strategy and activitiy - roadmap creation & execution: